Ideo videos


In Thursday's class, we'll continue our discussion about how Ideo designed itself to routine innovation. Although assigned for Tuesday's class, if you haven't yet read it, make sure you come to Thurday's class having careful read the Hargadon & Sutton analysis of Ideo:

Hargadon, A. & Sutton, R. Technology brokering and innovation in a product development firm. (1997). Administrative Science Quarterly, 42, 716-749.

I played an 8-minute video of the Ideo shopping cart project in class .  To get more context about Ideo's work culture, you can watch the 22 minute version of ABC Nightline Video linked here:The Deep Dive. To get even more idea about the Ideo corporate culture and values, watch this 9-minute video: